While every nail brand has a bridal collection, Color Club® created an inclusive collection not limited to hetero-normative couples. The New Rules of Engagement collections consists of a series of 7 colors designed to be mixed and matched. I designed display art, duo packs, shipping/display packaging,
I art directed the beauty photoshoot and worked fashion photographer Luis Guillén to create beautiful imagry for the collection.
To further promote the collection and engage consumers, several posts were created for the Color Club® Instagram prompting followers to ask the followers which color they prefer. This also gives the brand insight on what kinds of colors and finishes the consumer likes.
Color Club® releases 8-12 color collections a year. Each collection’s look and feel is meant to showcase the effects of the product as well as tell the story of the collection.
Color Club® Midnight Muse collection was inspired by the beauty of the night sky. I worked through several different concepts for collection logo. Photography by Luis Guillén, design by me.